CASE STUDY
From zero online presence to the UK's most trusted surgery abroad platform.
Elite Surgery Abroad
Meta · Google · LinkedIn
Year
2025
Timeline
12 Weeks
Scope of Work
Branding · Web Design · WordPress · Copywriting
Introduction
Elite Surgery Abroad connects UK patients with world-class orthopaedic surgery in France — no waiting lists, all-inclusive packages, life-changing results.
When they came to us, the service was exceptional and the digital presence was close to nonexistent. We built the brand from scratch and designed a platform worthy of the care they deliver.
Results at a glance
BY CHANNEL
The problem
When patients searched for orthopaedic surgery abroad, Elite Surgery Abroad didn't appear. Their existing site was outdated, untracked, and impossible to navigate on mobile. Trust signals patient testimonials, surgeon credentials, the hospital partnership with Clinique Victor Pauchet were buried or missing entirely.
Brand first. Then build everything on top of it.
The approach
We started with positioning. Elite Surgery Abroad isn't a medical broker or a budget option, it's a premium, all-inclusive service with surgeons who have decades of specialist experience. The brand needed to communicate confidence, safety, and warmth in equal measure. We developed a visual identity and tone of voice that felt trustworthy without being clinical, and aspirational without overpromising.
The website architecture was built around the patient journey, from first search to booked consultation. We mapped out every question a hesitant patient would ask (Is it safe? How much does it cost? Will I be on my own?) and made sure the site answered all of them, clearly, before the patient had to ask. Separate surgery pages, country-specific content for UK, US, and Canada, a full testimonial library, and video patient stories were all built into the core structure.
On the technical side: fully custom WordPress theme, optimised for speed and mobile, integrated with Facebook tracking, and structured for organic search from day one.
Mapping the LEAD JOURNEY
Step 1
Is it safe?
Step 2
How much does it cost?
Step 3
Will I be on my own?
Step 4
Free Consultation Booked
The Result
A platform that earns trust before the phone rings.
400%
Increase in organic enquiries within four months of launch
Within four months of launch, organic enquiries had increased by over 400%. The patient testimonial library, including video stories from Justin in London, Linda, Gareth, and Greg, became one of the site's highest-performing sections, driving time-on-site and consultation bookings directly.
The brand now works across every surface: the website, social media, print materials, and the private Facebook community of 500+ patients. When someone lands on elitesurgeryabroad.com for the first time, they find a site that answers every question they have, speaks to them honestly about the process, and makes booking a free consultation feel like the obvious next step.
Elite Surgery Abroad now operates across three international markets with a single cohesive digital identity, and a pipeline that continues to grow month on month.
Gallery
Working with this team has completely transformed how we approach our campaigns — the results speak for themselves. What used to take weeks now takes days — and the impact has been incredible.
Raoul Mkoh
Founder, Elite Surgery Abroad