Bark approached us with the need to develop a strong and distinctive brand identity that reflects their position as a global marketplace. They wanted an icon that is simple, memorable and capable of representing their name while standing out in a crowded digital landscape. The brand needed to project trustworthiness, clarity and modernity for both customers and professionals.
They also required comprehensive brand guidelines that cover typography, colours, illustration style and usage rules. The identity had to work consistently across the website, mobile app, marketing materials and international markets. The goal was to build a visual foundation that supports long term scalability and recognition.
We created a bold and memorable brand identity for Bark centred around a distinctive dog icon that represents the energy and personality of the name. The design is clean, modern and instantly recognisable, making it highly effective across digital and print applications. The logo captures the spirit of connection and communication at the heart of the Bark platform.
In addition to the core identity, we delivered a structured set of brand guidelines that ensure consistency across all touchpoints. The illustration style, colour palette and typography were carefully designed to create harmony throughout the visual system. The result is a timeless and scalable identity that supports Bark’s global growth and strengthens its market presence.
To support Bark’s large scale brand rollout, we delivered a set of premium branding features designed for consistency and recognition.
Distinctive Icon Design A memorable dog emblem created to represent the Bark brand with clarity and personality.
Comprehensive Brand Guidelines A detailed framework covering colours, typography, illustration style and usage.
Illustration System Development A cohesive visual approach that supports both digital and print touchpoints.
Scalable Identity Framework A timeless design system that adapts to global markets and evolving brand needs.
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