Dan approached us seeking a website that accurately reflected his coaching philosophy, one of long‑term habit building and personal empowerment rather than quick fixes. He needed a platform capable of detailing service tiers, demonstrating client success, offering a free calorie calculator, and encouraging lead capture through newsletter sign‑up and consultation booking.
The site also required a backend that would support content updates, client testimonials, education modules, and new coaching programmes without the need for developer support. It had to feel trustworthy, professional and supportive of Dan’s hands‑on coaching approach.
We delivered a polished and engaging site that clearly communicates Dan’s ethos and services. Visitors are introduced to his core offer, client results and interactive tools, including a calorie calculator, all laid out in a simple and motivating way.
A series of real world testimonials showcase dramatic transformations, reinforcing Dan’s credibility. The backend allows Dan to manage client stories, coaching packages, blog posts and resource downloads independently. The site supports lead generation through newsletter and consultation forms, reflecting Dan’s hands‑on yet accessible brand.
To support Coached by Dan’s coaching model and interactive approach, we implemented a suite of targeted features designed to educate, engage and convert visitors into clients.
Free Calorie Calculator An easy‑to‑use tool encouraging users to assess their needs and start their coaching journey.
Client Transformation Showcase A gallery of client success stories with before and after images and detailed testimonials.
Coaching Package Details Clearly presented service tiers with ongoing support, check‑ins and nutrition planning.
Lead Capture Forms Integrated newsletter subscription and consultation booking forms positioned throughout to convert interest into action.
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