Currys PC World approached us with the need to design a focused WordPress website that could support a specific campaign and act as a streamlined digital touchpoint. They wanted a design that communicates simplicity and avoids overwhelming visitors with unnecessary information. The interface needed to highlight key messages clearly and direct users toward relevant content in a structured and confident way.
They also required a layout that reflects the professional and recognisable character of the brand while keeping the user journey smooth and intuitive. The website had to maintain visual consistency with the core identity of Currys PC World and present information in a polished and trustworthy manner suited to a major retail brand.
We delivered a clean and modern website that presents information in a clear and structured way. The design focuses on readability, simple navigation and strong visual hierarchy to ensure visitors find what they need quickly. The overall experience feels calm, organised and aligned with the professional reputation of Currys PC World.
The final platform provides flexibility for ongoing updates and campaign adjustments. The layout supports clear messaging and helps guide users through the intended journey without distraction. The result is a dependable digital presence that complements the wider brand ecosystem and maintains a high standard of user experience.
To support clarity and user engagement, we implemented a selection of premium features tailored for a major retail brand.
Clean Campaign Focused Layout A structured design created to highlight key information without unnecessary distractions.
Strong Visual Hierarchy Clear presentation of headings, messages and content sections for easy navigation.
Brand Aligned Interface A visual system consistent with the established identity of Currys PC World.
Flexible Content Structure Simple backend controls that allow quick updates for campaign adjustments and messaging changes.
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(2016-25©)
