Egg Free Cake Box

Egg Free Cake Box

Introduction

Introduction

Egg Free Cake Box is a UK bakery franchise offering freshly made, egg‑free celebration cakes, cupcakes and treats from over 250 locations. Founded in 2008 in East London, the brand now serves customers nationwide with thoughtfully personalised cakes made using high‑quality ingredients, catering both to dietary needs and everyday celebrations.

Year

2017

Industry

Speciality Food Retail

Scope of work

/

WordPress

/

Web design

Timeline

6 Weeks

Introduction

Egg Free Cake Box is a UK bakery franchise offering freshly made, egg‑free celebration cakes, cupcakes and treats from over 250 locations. Founded in 2008 in East London, the brand now serves customers nationwide with thoughtfully personalised cakes made using high‑quality ingredients, catering both to dietary needs and everyday celebrations.

Year

2017

Industry

Speciality Food Retail

Scope of work

/

WordPress

/

Web design

Timeline

6 Weeks

The Brief

The Brief

The Brief

Egg Free Cake Box asked for a website that conveyed their market‑leading position as a national franchise while explaining their unique offering, egg‑free, lactose‑vegetarian cakes that appeal to health‑conscious families and those with dietary restrictions. The site needed to reflect their family‑focused customer experience, personalise cakes on demand, and support franchise expansion and online orders.

They also required tools for franchise recruitment, store locator integration, menu display, product personalisation options and online ordering. The platform needed to support rapid updates to menus, seasonal ranges and launching new vegan options through a flexible backend.

The Result

The Result

The Result

The completed website presents a vibrant and clear image of the Egg Free Cake Box brand. Users can browse cake categories, explore customisation options, locate their nearest store and order online with confidence. Brand storytelling highlights their founding mission, growth journey and quality commitment.

A franchise section supports recruitment enquiries and outlines key partner benefits. The site now allows the central team to update product ranges, launch new items such as vegan loaf cakes and french macaroons, and manage store details effortlessly.

Premium Features

Premium Features

Premium Features

To support Egg Free Cake Box’s franchise model and customer engagement, we implemented a tailored set of features to reinforce their brand promise and simplify content management.

Store Locator Integration A useful tool for customers to find and order from their nearest Cake Box branch.

Product Customisation Interface Allows users to select cake shape, size, decorations and personalised messages prior to ordering.

Franchise Recruitment Form A dedicated section with information and contact forms for prospective franchise partners.

Content Management System Enables updates to menus, promotional items, store information and vegan range entries without developer involvement.