HX Private Clients asked for a refined brand identity and website to match the prestige of their service. They wanted a modern emblem that would integrate the initials H and X, supported by an opulent colour palette of green, gold and black. The site needed to feel both discreet and luxurious, offering a video showcase and an effortless membership application process.
The online experience had to balance visual spectacle with functional clarity. Deliverables included a brand toolkit, colour guidelines, video integration, and a user‑friendly form that potential members could complete with ease.
We delivered a cohesive brand system and a website that evokes a sense of privilege and style. The logo presents H and X as a refined monogram, while the colour scheme conveys exclusivity. A compelling video reel placed centre stage introduces visitors to the world of HX.
The membership application form was integrated smoothly for a streamlined experience. On completion, the platform reflects the personal, discreet nature of their service. The result is a site that is as polished and intentional as the service itself.
To reflect the exclusivity and discretion of HX Private Clients, we designed a collection of premium features that deliver both elegance and functionality. These features ensure that the digital experience is as refined as the service it represents, while giving the internal team full control over content and client engagement.
Luxury Brand Identity A bespoke logo and carefully chosen palette of green, gold and black convey sophistication and exclusivity.
Motion Effects Subtle animations to elevate user flow without distracting from the brand’s discreet tone.
Custom Admin Interface A backend system tailored to handling applications, updates to branding assets and content, without requiring technical support.
Responsive and Optimised Performance All site elements are optimised for fast loading on desktop and mobile, supporting international audiences and client engagement.
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