NapHug approached us with the need to develop a new brand from scratch that could compete confidently within the saturated nappy industry. They needed a name that feels warm, memorable and comforting for parents while standing out among established competitors. The overall identity had to express safety, care and softness to reflect product quality and build immediate trust.
They also required packaging design that communicates clarity on size, comfort and protection while maintaining a friendly and approachable tone. The branding needed to appeal to new parents who prioritise reliability and comfort for their children. The goal was to create a complete identity that would allow NapHug to enter the market confidently with a strong, recognisable personality.
We created the name NapHug to reflect warmth, comfort and gentle protection, offering the brand a distinctive and memorable identity. The visual direction uses soft colours, simple shapes and friendly typography to evoke trust and care. The identity is approachable and modern, giving parents an immediate sense of reassurance when interacting with the brand.
The packaging design presents essential product information in a clear and organised way while maintaining the comforting tone of the brand. The complete identity system allows NapHug to stand out on shelves, differentiate from competitors and communicate its values instantly. The final outcome delivers a polished, caring and market ready brand presence.
To support strong brand recognition and market entry, we delivered a set of premium branding features tailored to the baby care sector.
Company Naming Consultancy A warm and memorable brand name created to communicate comfort and reassurance.
Soft and Friendly Visual Identity System A design direction that expresses care, protection and quality.
Packaging Ready Artwork Clear, organised and visually appealing packaging tailored for retail environments.
Scalable Brand Framework A flexible identity that supports future product lines and long term growth.
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(2016-25©)
