Nathan wanted a clean and professional platform that would present his personal brand with clarity. The site needed to showcase his core offerings, including one-to-one and semi private coaching, while giving equal focus to his digital products and training guides.
The user journey had to feel intuitive and engaging, encouraging leads through clear calls to action. Visuals of real client transformations were essential to convey results and build trust, while the backend had to allow Nathan to update content regularly without assistance.
The final website delivers a smooth and polished user experience that reflects Nathan’s disciplined coaching style. Each service is laid out clearly, with client results presented in a structured, visual gallery. The site also includes a fully functioning e-commerce section for his downloadable training guides.
Content management is handled through a tailored backend, giving Nathan full control of transformations, blog posts and product listings. The site is responsive, fast, and aligned with his brand goals, helping both local clients and online audiences connect with his offering.
To ensure the site worked as both a personal brand hub and digital storefront, we integrated a set of premium features that enhance performance, usability and long term flexibility. These features support both client acquisition and content marketing while maintaining ease of use for daily management.
Service Pages for Coaching and Semi Private Training Each service is detailed clearly, helping visitors understand which format suits their needs best.
Online Shop for Training Guides A fully integrated storefront with downloadable products and secure checkout, allowing Nathan to sell his guides globally.
Client Transformation Gallery A visual showcase of before and after photos, reinforcing Nathan’s credibility and the impact of his methods.
Content Management System A customised backend that makes it easy to update client stories, training services and digital products.
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(2016-25©)
